Wholesalers Speed Ahead With Technology

Produce Business - November 6, 2023

By - Jodean Robbins

After the massive changes exacerbated by the pandemic, technology at the wholesale level has become even more crucial in the current age of labor and supply challenges.


Focusing on the human element is necessary, agrees Bonnie Fuson, vice president of customer experience at Pacific Coast Fruit Company (PCF) in Portland, OR. “Key to our success in the implementation of new technology is communication, involvement and education for both our employees and customers.”

“It’s critical to prepare people about upcoming changes, and involving them early creates stronger support as they understand the benefits,” Fuson says.

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