Pacific Coast Fruit Co. unveils name change

The Packer - February 8, 2024

Portland, Ore.-based produce distributor Pacific Coast Fruit Co. has a new name: Pacific Coast Fresh Co.

The company says the new name signifies its commitment to providing fresh products and reflects its evolution beyond produce.

“We’re excited to transition to this new name, a reflection of our commitment to providing our customers with a fresh perspective on the incredible offerings we bring to the table,” Pacific Coast Fresh Co. President Tom Brugato said in a news release. “While our name is changing, please know that our foundational values, rooted in our rich 46-year history, remain steadfast in a revitalized way.”

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