Eurofruit - October 29, 2021

By John Hey

Produce Marketing Association (PMA) and United Fresh leadershave provided a series of updates on their newly formed organisation, which has been named the International Fresh Produce Association.

PMA and United Fresh, the two national produce associations in the US, announced plans to join forces in March this year, and the International Fresh Produce Association is set to launch on 1 January 2022.

Co-CEOs of the new association, Cathy Burns and Tom Stenzel, were joined byexecutive committee members in a Zoom announcement on 28 October to share details of the organisation, including the board of directors.

Selecting and recruiting the board of directors was one of the first responsibilities of the newly announced executive committee.