PerishableNews.com - February 9, 2024

Portland, Oregon – Pacific Coast Fruit Company, one of the Northwest’s largest independent produce distributors, is proud to debut its new name: Pacific Coast Fresh Company. The company’s new name signifies the brand’s commitment to providing fresh products for over 45 years, and its evolution beyond produce to include dairy, protein, grocery items, fresh-cut foods, prepared foods, a fresh floral program, and fresh local King Harvest hummus. In addition to exemplifying that they are fresh food distribution experts, the name change is also emblematic of their continued commitment to innovation, technological advancements, and customer service. 

Pacific Coast Fresh Company (PCFco), has continually evolved with the changing preferences and needs of its customers, allowing owners to consistently look to the future for ways to provide the best fresh products and services to their customers. Recognizing the challenges faced by customers in managing multiple distribution companies, delivery schedules, and establishing reliable partnerships, PCFco has strategically expanded their product offerings without sacrificing their commitment to providing exceptional product quality and customer service.