IFPA unveils board

By John Hey

Produce Marketing Association (PMA) and United Fresh leadershave provided a series of updates on their newly formed organisation, which has been named the International Fresh Produce Association.

PMA and United Fresh, the two national produce associations in the US, announced plans to join forces in March this year, and the International Fresh Produce Association is set to launch on 1 January 2022.

Co-CEOs of the new association, Cathy Burns and Tom Stenzel, were joined byexecutive committee members in a Zoom announcement on 28 October to share details of the organisation, including the board of directors.

Selecting and recruiting the board of directors was one of the first responsibilities of the newly announced executive committee.

“I’m excited to have the opportunity to lead and collaborate with this board of directors,” said Bruce Taylor, chair of the new organisation and CEO of Taylor Farms.

“This group, in partnership with staff, will help set the strategic tone and direction as we deliver against the seven strategic priorities shared when the new organisation was announced in March. I can’t wait to get started.”

Building on a combined history of strong volunteer leadership, the board of directors will work in partnership with an experienced team at the new association to provide guidance and expertise for industry members across the fresh produce and floral supply chains.